hansel womenswear blends a sense of quirky playfulness with understated minimalism. Designer Jo Soh pulls together unexpected elements, creating highly-wearable pieces that suit confident women. The label reflects her modern and unique take on retro-inspired styles, featuring her signature love for juxtaposing strong and subtle shades.hansel, named after her beloved Jack Russell Terrier - a stray pup she rescued off the streets. Since then, hansel has shown at RAFW and won many fans. The label - carried in boutiques in Australia, Singapore and Kuala Lumpur. London-based online trends watchdog WGSN.com described Jo as a “total original” while Patty Huntington of The Sydney Morning Herald praised the label for being “ultra modern and fresh”. In the January 2007 issue of Wallpaper, the influential design magazine endorsed hansel as a hot brand to know on their annual "The Secret Elite" label directory.
Locally, the Australian leg of their world tour, The Veronicas, were spotted wearing hansel. Kiwi actress Emily Barclay, the star of Australian feature film “Suburban Mayhem”, arrived at the movie’s screening at the 2006 Cannes Film Festival decked out in hansel dress. MTV Australia’s newest addition, Ruby Rose also donned hansel in one of her photo shoots.
After graduating with honours in Fashion Design with Marketing from Central St. Martins, Jo honed her skills working with designers around the globe. She has sewed haute couture garments for Tristan Webber in London, and had assignments in Milan, New York and Singapore. In addition, she has freelanced as a stylist and an illustrator, and taught in fashion design colleges in Singapore.
Jo’s designs have captured the eye of industry critics who hail her as rising star with the following awards and
nominations:
nominations:
• Winner - Singapore Fashion Awards 2004: FRESH Designer Label of the Year.
• Winner - The Singapore Women’s Weekly Great Women of Our Time Awards 2006: Design & Style category.
• Nominee - ELLE Awards 2006: Singaporean Designer of the Year.
• Nominee - Motorola Street Style Award 2006: Fashion category.
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